About AutomotiveForce

AutomotiveForce is a brand co-founded and owned by Finn Guldbrandsen Lund and Niels Skjoldager, both having a long track record in the pioneering of the automotive retail and distribution through the means of technology and business innovation.


The founders of AutomotiveForce have extraordinary backgrounds in technology, business development, software development, Dealer Management Systems (DMS), partner channel building, sales, distribution, support and provide consulting services in various industries, primarily automotive retail(world wide).


Finn Guldbrandsen Lund, Founder

A professional with over 40 years IT industry experience, 20 years in the international DMS business with a long list of achievements in product development and implementation. Finn is also a highly skilled and accredited Senior Project Manager. Finn has extensive experience and knowledge of the international business from several foreign assignments outside his home country Denmark. Finn is holding a Graduate Diploma in Business Administration, majoring in organization and information science. In addition Finn has a strong knowledge of the Automotive Retail Industry.


Niels Skjoldager, Founder

Niels is a visionary, passionate, multi-lingual, entrepreneurial business leader, with 14 years of proven international track-record, experience and entrepreneurship, of which 10 years of global automotive industry experience, DMS product development, strategy, execution and consulting. Niels is highly goal and result oriented, a team builder, strong ethics, strong financial and people management background as well as highly educated with a M.Sc. degree in Supply Chain Management with focus on the automotive industry.